Small gift, big heart
Following a year like no other, Kmart is celebrating the Australian Christmas spirit in a special way - creating a Christmas story for television which reflects what our community has been through during 2020 through the eyes of a nine-year old boy, Riley
Small Gift, Big Heart is an Australian story, made by a much-loved Australian brand, featuring Australian music and broadcast on the Nine Network.
Kmart was honoured to create the 30-minute special on behalf of the community and to raise awareness for the Kmart Wishing Tree Appeal, Australia’s longest running gift collection charity. For 33 years, the Appeal has run in partnership with The Salvation Army, helping countless children, adults, seniors and families facing financial vulnerability.
The premiere broadcast of Small Gift Big Heart was on Friday 4 December on Channel Nine with three encore screenings in December along with a run on the 9Now on demand channel until the end of January.
This case study was published subsequent to the signing of the Independent limited Assurance Statement on 23 September 2020 and has not been assured.